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[Portfolio News] EatFit to be ICC Men’s T20 World Cup’s online food partner

Posted on 22 July, 2022

“The love for cricket, its celebrations and food come collectively to millions of people. This partnership marks the happiness of enjoying the highs and lows of cricket with nourishing food, among all its audience,” Ankit Nagori founder of CureFoods.

Click here to read the full story on 'Mint'

Below is an excerpt from the post that first appeared on Mint on 22 July 2022:

CureFoods-owned EatFit, a healthy food app, will be the official online food partner for the upcoming ICC Men’s T20 World Cup. Through this collaboration, the company said, it aims to convey the message of healthy food eating to a larger global audience and continue its efforts to help the world lead a clean, better, and health-conscious lifestyle.

For this, the company will launch TV, on-ground and social media campaign on platforms Hotstar & Star Network. The campaign will include its brand ambassadors Varun Dhawan and Mithila Palkar.

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Zephyr Management is a global emerging markets investment manager, specializing in the creation and management of highly focused private equity funds

Since its inception in 1994, Zephyr has sponsored and/or managed 26 investment funds in both public and private securities markets representing approximately $1.2 billion in combined commitments and assets under management

Emerging Markets Focus

The firm has initiated several private equity funds investing in several African countries, South Korea, Mexico, India, and Sri Lanka since its founding. Zephyr's funds serve medium size enterprises that are often ignored by larger private equity players. Zephyr funds provide growth capital to established companies with proven business models and sustainable competitive advantages.

Investment activities are currently focused on India, Sri Lanka and Africa.

Zephyr Peacock India

Zephyr Peacock India provides equity financing for fast growing, small to medium sized companies led by strong entrepreneurs and management teams.

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Emerald Sri Lanka Fund

Emerald Fund provides equity financing for fast growing, small to medium sized (SME) Sri Lankan companies led by strong entrepreneurs & management teams.

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Zephyr Acorn provides equity

Zephyr Acorn provides equity financing and business support to innovative early-stage companies in East Africa.

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The firm's special expertise lies in bringing global best practices to medium-sized growing companies by assisting them in conceptualizing sustainable business strategy, management development, compensation, ESG, expansion outside of their home country, capital structure and positioning for stock exchange listing or trade sale.