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Why PE fund Zephyr Peacock will continue to bet on Indian MSMES

Posted on 16 February, 2021


Mukul Gulati, Managing Partner of Zephyr Peacock, speaks to YourStory on why the fund is focused on MSMEs, our focus areas, investments made over the last 10 years, and details out current portfolio companies.


Click here to read the full article on "YourStory"

Below is an excerpt from the post that first appeared on YourStory on 16 February 2021: 


Founded by Thomas C Barry in 1994, Zephyr Management is a global emerging markets investment manager that specialises in the creation and management of highly focused private equity funds.

The founder staunchly believed that there was a huge, increasing problem of disparity in income between developed and developing countries. “If we, as a society, don’t figure out how to close that gap, there’s going to be a real problem,” he said.

This is why Zephyr Peacock focuses on emerging markets, providing equity capital for small and medium-sized enterprises in India operating in three sectors: financial services, food and agriculture, and infrastructure ancillaries.

Mukul Gulati, Managing Partner of Zephyr Peacock, is an alumnus of Columbia Business School and has been with Zephyr for 15 years. He says less than 10 funds in India are focusing on the small to mid-sized segment, which needs significant management support.

Mukul has been deeply involved in the growth of Indian SMEs from 2005 to the post-pandemic era. He speaks to YourStory about the fund’s SME investments in India, why it will continue to focus on the sector, and how finding diamonds in the rough makes it all worthwhile.


Edited excerpts from the interview:

YourStory (YS): Tell us about the total investments in India over the last 10 years.

Mukul Gulati (MG): Zephyr Peacock India has successfully deployed more than $120 million and has invested in over 20 small and mid-size companies across three focus areas - food and agriculture, financial services, and infrastructure ancillaries. Zephyr Management has sponsored or managed 26 investment funds with approximately $1.2 billion in committed capital.


Click here to read the full article on "YourStory"

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Zephyr Management is a global emerging markets investment manager, specializing in the creation and management of highly focused private equity funds

Since its inception in 1994, Zephyr has sponsored and/or managed 26 investment funds in both public and private securities markets representing approximately $1.2 billion in combined commitments and assets under management

Emerging Markets Focus

The firm has initiated several private equity funds investing in several African countries, South Korea, Mexico, India, and Sri Lanka since its founding. Zephyr's funds serve medium size enterprises that are often ignored by larger private equity players. Zephyr funds provide growth capital to established companies with proven business models and sustainable competitive advantages.

Investment activities are currently focused on India, Sri Lanka and Africa.

Zephyr Peacock India

Zephyr Peacock India provides equity financing for fast growing, small to medium sized companies led by strong entrepreneurs and management teams.

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Emerald Sri Lanka Fund

Emerald Fund provides equity financing for fast growing, small to medium sized (SME) Sri Lankan companies led by strong entrepreneurs & management teams.

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Zephyr Acorn provides equity

Zephyr Acorn provides equity financing and business support to innovative early-stage companies in East Africa.

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Active Portfolio Support

The firm's special expertise lies in bringing global best practices to medium-sized growing companies by assisting them in conceptualizing sustainable business strategy, management development, compensation, ESG, expansion outside of their home country, capital structure and positioning for stock exchange listing or trade sale.